There’s no question that YouTube is the number one content platform when it comes to long-form video content. But what about short-form content? Well, thanks to the release of YouTube Shorts in 2020, YouTube is officially a short-form and long-form content platform with today’s statistics indicating that YouTube Shorts are receiving an average of 13 billion views per day — information that is not to be ignored by creators and marketers alike. What are YouTube Shorts? So, what are YouTube Shorts exactly? YouTube Shorts are YouTube’s way of incorporating short-form vertical video into the platform in response to the popularity of Instagram Reels and TikTok. Shorts can be uploaded by YouTube creators as a way to complement their long-form content offering and accumulate more subscribers by offering a variety of content types. Much like Reels and TikToks, Shorts can be viewed full screen and max out at a length of 60 seconds. What differentiates YouTube Shorts from other short-f...